Lawrence "Larry" L. Unger, FHFI
Managing Partner & CEO
MPA of Georgia, LLC
Larry Unger, Managing Partner and CEO of MPA and its affiliated companies, founded MPA in the fall of 2000 as a comprehensive healthcare real estate advisory resource and partner for its clients.
A developer and manager with over 40 years experience in healthcare real estate, consulting, facilities development, and operations improvement. Mr. Unger has developed hands-on expertise in strategic planning, facilities development, space planning and programming, facilities assessment and operations improvement, and organizational assessment and development. He has extensive experience interacting with physicians and various other healthcare professionals, including hospital senior management and board members. He initiated the development of one of the industry’s first integrated facility development models and the same for re-engineering applications in facility planning and design for hospitals and allied health care organizations.
Prior to founding MPA, Mr. Unger served as Senior Vice President for The Cogdell Group (“CGI”), the Southeast’s largest full-service healthcare real estate partnership. Later and during his tenure at Beers Construction Company (Atlanta), Mr. Unger developed and led the implementation of the first integrated facility development model for multi-site retail oriented healthcare-related projects. As Vice President at Concord Healthcare Development, a healthcare facilities development firm, he provided hands-on leadership of marketing, project feasibility studies and development efforts. One of his unique accomplishments was the successful application of quality improvement and planning to improve and streamline the health facilities development process.
Prior to his work at Concord, Mr. Unger joined Ross Perot with the start-up of Perot Systems, a firm focused in providing outsourced information technology services for healthcare. In this capacity, he led efforts working with nationally recognized healthcare providers in creating re-designed information technology solutions. Mr. Unger also experienced a stellar 19-year career with Premier (SunHealth), which culminated in his leading its largest division as Senior Vice President. In 1990, he was recognized for leading the division to its best performance on record in 20 years, surpassing achievements in every key benchmark category. As the Southeast’s largest healthcare consulting practice, Premier was a nationally recognized healthcare consulting firm specializing in productivity improvement, continuous quality improvement, strategic planning, facilities consulting, and more.
Mr. Unger has been certified as a Fellow in the Health Facility Institute, the industry’s first professional credentialing organization in the discipline of facilities development, planning, design, construction and operations. He has presented and published numerous papers at both regional and national healthcare forums in the areas of facilities development, re-engineering and patient care delivery systems. Mr. Unger was the author of one of the nation’s first syndicated healthcare real estate columns published through the daily healthcare Internet news media – HealthLeaders.com.
Recent Major Assignments
- Recently led the development of the new Ty Cobb Regional Medical Center hospital project in Northeast Georgia
- Developed three independent full-service multi-specialty ambulatory surgery centers with physician partners in Texas
- Developed a comprehensive strategic plan for a cardiology physician group in northeast GA, which is surpassing its vision
- Led the development of a healthcare space programing methodology
- Led healthcare consulting practice at SunHealth
- Led the development of Perspective, the first decision support system for SunHealth/Premier as an industry leading tool.
- Led the first pragmatic application of Juran’s Trilogy “Quality Planning” to healthcare facility development model.